Ross Franklin, founder of Pure Green, reveals how he built one of the fastest-growing juice bar franchises in America. Learn 13 leadership tools and 6 influence strategies tested across decades in fitness, wellness, and franchise operations. Franklin shares how he managed elite health clubs like Equinox and Chelsea Piers, scaled high-performance teams, and raised capital during a crisis. This book is for founders and operators—and delivers clear frameworks for execution, leadership, and influence, built from years in the trenches. If you're serious about growing your business, start here.

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